Basford Brands

Basford Brands is a privately owned investment company. It is the majority shareholder in a variety of home decor distribution businesses in Australia and New Zealand. The Brand has links to the British Basford Group established in 1967.

The Brand is at the forefront of change in a fast moving technological environment. It is an aggressive investor in the pursuit of distribution best practices, including warehousing, I.T. and quality control. Basford is currently looking for new synergistic businesses to include in the Brand's strategic plan.

These are some of the leading brands that the group currently owns:

		FILIGREE TEXTILES - based in Geelong, Australia. Established in May 1990, Filigree is a wholesale distributor of a variety of soft furnishings including laces, sheers, fashionable and decorative fabrics. It also distributes a large variety of pre-packaged soft furnishings including cushions, ready-to-hang curtains, readymade laces and sheers. Filigree sources from around the world.
		SEKERS - based in Auckland, New Zealand. This brand has its roots in the British company established in England in 1938. Sekers received a Royal Warrant in 1967. Sekers today distributes high-end decorative fabrics from Europe extensively throughout New Zealand and Australia.
		MAURICE KAIN - based in Auckland, New Zealand. This company is truly an Icon to the home textile market in New Zealand and Australia. It offers wonderful design and colour sourced from the world to provide "Affordable Style" in all forms of window furnishing. Maurice Kain is a world leader in the prints it distributes, whilst also providing a large range of plain textiles. All of these options are available uncoated, with thermal drape or even as a made-up drapery item.
		CLAREMONT - based in Geelong, Australia. Claremont is a provider of low-cost home furnishings. Whether it is a basic item or a stock lot, you can be assured it represents great value for money. The range includes plain dyed sheeting, curtains, tablecloths, lace curtains and quilt covers. If it is textile-related at a bargain price, chances are that Claremont supplied it!
		FILIGREE BLINDS - based in Geelong, Australia. The newest edition to the Group, Filigree Blinds is the supplier of blind fabric to blind manufacturers and the supplier of ready-made blinds to the retail market. It supplies a range of products sourced both locally and abroad.